Nissan Showroom (Dammam Flagship Branch)

Strong and Innovative Architecture

The proposed Nissan flagship facility was set to be the first flagship showroom that represent the new Nissan design image. The project puts great emphasis on the efficient and functional customer circulation in the showroom. While the main purpose of any showroom is to promote and sell products. This project focused on serving the customers through guiding them naturally towards their desired needs.

Through the vast experience of NBA with Nissan that included designing over twenty four showrooms and offices, we managed to understand every aspect that defines the visions of Nissan towards innovation. The flagship showroom stands to be the facade of this image in Saudi Arabia with its strong and innovative architecture that showcases the importance of user-centric design within retail.